![]() They knew the US would be big business, so persistence was the key. While all was good to go in Europe, the Spotify owners were having a rough time obtaining an international license for music, which meant it couldn’t launch its service in the United States. They did so in October 2008 to European users. It took the pair who owns Spotify music two full years of convincing labels and artists to stream their music with them while also better developing their service before the Spotify platform was ready to launch. Their process was starting to look different than the other options. Instead, they made the wise choice of testing out the streaming technology of the time and also securing licensing deals with as many record companies as possible. But they knew they didn’t want to venture into the illegalities of music piracy. At the time, the music industry was plagued by the illegal sharing of music, and pirating websites were in vogue.Įk and Lorentzon used Napster as the inspiration for Spotify. ![]() Ek, the former CTO of Stardoll, and Lorentzon, the co-founder of Tradedoubler, put their brains together in 2006 in Stockholm, Sweden as a way to better and legally distribute music online.
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